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Like many things in nature, ATTITUDE was born in the spring — spring 2005, to be exact. Founded by Jean-François Bernier (JF) and Benoît Lord in Montreal, they set out to create a legacy their kids could and would be proud of.
Vertical integration. Limitless inspiration.
Inspired by their own families, they saw an incredible opportunity: To create a range of household products exclusively with natural ingredients that worked as well, if not better, than synthetic options. Superior quality at supermarket prices, accessible and affordable to all.
Not wanting to be under the thumb of investors, JF and Ben took the company into their own hands and committed to being 100 percent owners. To this day, ATTITUDE remains privately owned, family oriented and vertically integrated — creating products end-to-end, from manufacturing to marketing.
To bring their vision to life, Hans Drouin joined the team in 2006 following the completion of his Ph. D in biochemical engineering. Together, he and JF explored natural ingredients and created the original formulas.
In fall 2006, the company launched with eight household cleaning products. As natural offerings became more popular, so too did ATTITUDE. We quickly went from being part of the movement to leading it.
ATTITUDE is not riding a trend — we are transforming the way our industry works. By being vertically integrated and endlessly curious, we create all our products end-to-end. This gives us intimate knowledge of our ingredients and the true benefits they bring to families like our own. By working with our own in-house lab, our innovation is limited only by our imaginations, inspiration and intuition.
他們的產品, 不旦對人的健康無害, 而且也對環境友善無污染的。他們研發產品所用的成份原料, 都是根據美國環保組織(EWG)的評級來選舉, 為的就是希望用同樣有效, 而又無害的原料製造出最好, 最安全的產品給大家安心使用。
產品優質簡介:
$5.35 $8.49
Everybody knows fingerprints are individual, but did you know palm prints are too? Your hands...
$10.99 $17.49
Most laundry detergents contain enzymes. Basically, they’re digesting the dirt off fabrics! Unfortunately, these enzymes...
$5.35 $8.49
Bottle feeding your baby? Take off your shirt! For dads and moms alike, bottle feeding...
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Bottle feeding your baby? Take off your shirt! For dads and moms alike, bottle feeding...
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Do you avoid doing the dishes or washing your hands because it will dry them...
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Sleep tight with our hypoallergenic Soothing Chamomile Laundry Detergent. Our effective solution is gentle on...
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Did you know newborns are drawn to the smell of breast milk? By two weeks...
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Did you know babies’ skin tone changes during six months before they develop their permanent...
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Ever wondered why babies spill so much? It takes 14 months to develop the hand-eye...
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Did you know it takes babies six months to develop their permanent skin tone? You’re...
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Ever wondered why fingers and toes get wrinkly in the bath? It helps us grip...
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Ever wondered why lullabies send your baby straight to sleep? Scientists think the rhythm mimics...
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Make bath time fun and foamy with ATTITUDE little leaves™ 2-in-1 Shampoo and Body Wash...
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Ever wondered what your baby dreams about? Probably a lot — they can sleep around...
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A newborn’s skin is a work in progress, and it deserves all the tender loving...
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Did you know that straight hair is made of round fibers, while wavy or curly...
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Did you know newborns are drawn to the smell of breast milk? By two weeks...
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Did you know that until she turns one, your baby will have much thinner skin...
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You already wondered why baby's skin feels so good? This is because it is designed...
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Did you know that a baby will take six months before he develops his permanent...
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Did you know blueberry leaves contain more Vitamin C than green tea? That makes to...
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Gently cleanse and shower your little one with love while nourishing their delicate skin with...
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Whisk up a gentle foam while nourishing and protecting your child’s delicate skin and scalp...
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Most laundry detergents contain enzymes that digest the dirt off fabrics! Unfortunately, these enzymes can...
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As a new parent, you know doing daily laundry is necessary to keep your hamper...
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Ever feel rejuvenated after taking a bath? Well, babies do too! Formulated with only natural...
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Ever wondered why hair gets tangled? When the outer layer of the hair strand, or...
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Ever wondered what your baby dreams about? Probably a lot — newborns sleep around 16...
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Make bath time naturally fun and foamy with ATTITUDE’s baby leaves™ 2-in-1 Hair and Body...
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Ever wondered why kids love splashing in a bubble bath? They do this because it...
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Liven up each bath session with your child’s favorite bathtime buddy: ATTITUDE little leaves™ Bubble...
